If you’re thinking of selling your home, you have probably wondered about its marketability. Will potential buyers be impressed with your corner lot, stainless steel appliances, or three-car garage? Will they be deterred by an outdated bathroom, a 20-year-old HVAC system, or leased solar electricity equipment? 

As you prepare your home for sale, there are some foundational things you can do to make your home more appealing to a large percentage of potential buyers. Below are some of the most common and important factors that affect how attractive your home is to potential buyers. 

1. How recently was your kitchen remodeled?

Today’s buyers want stainless steel appliances, an open-concept design, and islands or breakfast bars. According to a HelloFresh survey, 64% of home buyers claimed that a large island is a must-have in the kitchen. 

Maple cabinetry, which has been a popular choice for many years, has recently decreased in popularity, while farmhouse sinks and tile backsplashes have become more highly sought-after. 

Granite countertops are still popular with buyers, but quartz and marble have grown in popularity over the years.

According to’s Active Spring Home Shoppers Report, 80% of homebuyers view the kitchen as one of their top three most important rooms in their home, so the condition of your kitchen will have a heavy influence on how buyers see your home. 

2. How recently were your bathrooms remodeled?

According to, bathrooms tend to be overlooked when homeowners make renovation decisions. Instead, they focus on more heavily used spaces, such as kitchens and living areas. 

But buyers want updated bathrooms, and while you may not recoup the full cost of high-end upgrades, some upgrades may help your home be more desirable to buyers. Many buyers want updated vanities with granite countertops, large walk-in showers, and high-end finishes, but if you don’t want to do a complete renovation, there are still things you can do to improve your bathroom’s appeal. Even something as simple as re-caulking the bathtub and installing a new toilet and fixtures can improve how buyers view your bathroom. 

3. How old is your roof?

According to Bob Vila of This Old House, a roof in poor condition is a major red flag for potential buyers because roofs are so expensive to replace, and new buyers do not want the extra expense. 

If your roof is fairly new but has discoloration or looks dirty, cleaning it could make it look like new again. If there are small areas that need to be repaired, you may be able to do that without replacing the entire roof. 

If your roof is older, it’s important to consider the durability of the materials when deciding whether or not to fully replace it. Cedar shingles typically last up to 20-25 years, metal roofs 30-50 years, concrete tiles 40-75 years, and clay tiles 50-100 years. So, if you have a 20-year-old cedar shingle roof, it might be time to replace it, but if you have 20-year-old concrete or clay tiles, you’ve got some time.

4. Type of roof

There are many different types of roofing materials, some of which are more appealing to buyers than others. Concrete roofs can look like wood shingles, but they will last a lot longer, and many of them have 50-year or lifetime warranties. Wood shingles may be less desirable since they don’t last as long as some other materials. Tile roofs are a plus, but the drawback is that they are difficult to walk on and repair. 

If you are planning to replace your roof before you sell, you should also take the cost of materials and return on investment into consideration. Metal roofs look clean and modern, but the cost of a metal roof is a lot higher than traditional shingles, and the return on investment is much lower for metal, according to the Remodeling 2019 Cost vs Value Report

5. HVAC system (Heating, Ventilating, & Air Conditioning)

Your HVAC system includes your furnace and air conditioning units, as well as the ventilation needed for those units to run efficiently in your home. If your system is older than 20 years, it could have a negative effect on your home’s marketability. 

HVAC systems are costly to replace and potential buyers are unlikely to want the added expense after moving in.

Today’s buyers expect energy-efficient systems that are properly working and not in need of repairs, and many buyers also want thermostats that they can control through Wi-Fi with their smartphones. If your system has seen better days, you should consider replacing it. 

Routine maintenance can help your HVAC system run more efficiently and last longer. This includes changing filters regularly and having an annual inspection. A well-maintained HVAC system lasts 15-20 years, according to an article on If you’ve had your system for several years, and you’ve properly maintained it, buyers will appreciate your efforts.

6. Type of water heater

A conventional water heater heats water and stores it until you need it. As you use the hot water, the water level in the tank lowers, and then cold water enters the tank and is heated. If you use hot water faster than your water heater can heat it, you’ll end up with a cold shower. 

A tankless water heater provides hot water on-demand, rather than heating water and storing it for later use. Since there is no tank, when you turn on the water, cold water flows through the unit and is heated instantaneously.                                                                                          

Tankless units can produce 2-5 gallons of hot water per minute and can be more efficient than conventional units, but they can cost up to three times more. Many buyers like the idea of having hot water on-demand, so having a tankless unit will increase the appeal of your home. 

7. How many stories is your home?

About 64% of home buyers want single-story homes, according to a study by the National Association of Home Builders. This is due in part to seniors and Baby Boomers who are retiring or downsizing. Fewer than half of Generation Xers and one-third of Millennials reported a preference for single-story homes. 

While two-story and multi-story homes can offer extra privacy and a lower risk of burglary, they are also more expensive to heat and cool and have a greater risk of accidents. 

Single-story homes are easier to maintain, safer to navigate, and easier to evacuate, but they may offer less privacy than those with more stories. 

Keep in mind that certain types of buyers are attracted to certain types of homes, So young families might love a two-story home, while smaller families or older buyers may feel right at home in a single-story home.

8. Age of windows

Buyers favor energy-efficient windows, which may reduce heating and cooling costs by 12%, according to Kiplinger.

Heat gained and lost through windows makes up 25-35% of the cost of heating and cooling homes, according to Windows that are old, single-paned, or of poor quality are a turn-off for buyers.

9. How many garage spaces does your home have?

92% of buyers looking for new-construction homes want a two-car or three-car garage. The majority of home buyers are couples, so having at least a two-car garage provides both of them with space to store their vehicles.

The Consumer and Products Insights Report found that approximately 53% of all homebuyers want at least a two-car garage in their new homes. 

Not having a garage is a deal-breaker for some potential buyers, while having at least a two-car garage makes it much more marketable.

10. Does your house use solar electricity?

Starting in 2020, California will require all new homes to be built with solar panels, according to a CNBC article, but even if you have an older home, installing solar panels may be a smart choice. 

Installing solar panels in your home could eliminate or drastically reduce your electric bill. Today’s home buyers are looking for energy-efficient features in their new homes, and solar energy helps meet the demands of these savvy buyers. 

Purchasing solar panels can be expensive, but leasing them may create problems and deter potential buyers, according to Consumer Reports. If you sell your home before your lease is up, your buyers will have to assume the lease, or you will have to buy out the lease, which can be costly. In addition, leasing companies may install more panels than you would like or place them in highly visible areas. 

11. Landscape features

The outside of your home is the first thing potential buyers see, so it’s crucial to make sure your home has great curb appeal. If a home has poor landscaping, buyers may think the inside is also not up to par. 

Having an automatic sprinkler system may make it easier to maintain the lawn, which is a plus for buyers. And having a private backyard with mature trees will also add to the appeal of your home, especially if your new buyers plan to spend time outside. 

In addition to improving your home’s curb appeal, a well-maintained, attractive landscape may add up to 10% to the value of your home.

12. I am in proximity to

According to, the neighborhood is the second-most important feature for homebuyers, after the number of bedrooms. A great neighborhood should be in proximity to amenities that buyers want to access within their communities, rather than travel for long distances for things such as shopping, entertainment, and doctor’s appointments. If your home is close to public transportation, shopping, restaurants, medical facilities, retirement communities, or other amenities, it may appeal more to buyers. 

You may not be able to change the neighborhood in which your home is located, but your location may affect the type of buyer attracted to your home. For example, physicians and medical professionals may be more likely to buy a home near hospitals or facilities where they work. If your home has easy access to public transportation, it may attract those who depend on it to get where they need to go.

13. Special features

Some buyers look for homes with a great view, while others focus more on the features just outside their doors, such as a sidewalk or additional detached garage. Buyers with children may look for homes within walking distance of schools, and others may want a guesthouse for housing friends or family members. 

Some buyers may want the extra space offered by a corner lot, but others may be concerned about the additional maintenance and traffic it brings, as well as the greater risk for break-ins in a space that isn’t surrounded by other homes on both sides.

Although not many homes have all of these special features, it’s good to promote the ones you do have. Whatever special features your home has, there are buyers out there who will value them. 

14. Condition of the home

Most buyers are looking for homes that won’t require them to do major renovations, so if your home is in poor condition, it can be a deterrent to buyers who don’t want to take on costly and time-consuming home improvement projects. 

Buyers will notice things like creaky wood floors, broken tiles, evidence of previous water damage, cracks in drywall, and HVAC systems that are past their prime, and these could be deal- breakers for some buyers.

While some things may be seen as quirky features, other things just need to be fixed. So if your carpet is worn out and stain-covered, it’s time to replace it. If your roof is leaky and worn, it’s time to get a new one. These improvements make your home more marketable regardless of its character.

In Conclusion

There is no one size fits all home, but the list above reflects the foundational characteristics that should be considered when trying to understand how marketable your home is.

To gain an even better understanding of what matters to homebuyers today, make sure you read one of our articles on home renovations ROI


Remodeling your home can be a huge undertaking and a large investment of time and money. 

You may not be concerned about this if you don’t plan to move for a while, but if you are planning to sell your home anytime soon, there are several things you should take into consideration. 

If you know who your potential buyers might be, what types of homes they are interested in purchasing, and which remodeling projects are the best and worst investments, you can be confident in your decisions about how you prepare your home for sale in Sacramento.

So, how do you determine how much you should spend and which projects you should do versus which ones are less important? According to the Remodeling 2019 Cost vs. Value Report, there are certain projects that may have a higher return on investment (ROI) than others. This data is specific to remodeling projects in the Sacramento area, and we will discuss some of these projects below.

Which Remodeling Projects Are the Best and Worst Investments?

The ROI varies greatly for different home improvement projects. Due to higher renovation costs, upscale homes tend to have smaller ROIs than midrange homes. A study compiled in the Remodeling 2019 Cost vs. Value Report shows data covering a variety of projects, including the cost of the job, the resale value, and the amount of the cost recouped when the homes were sold.


Excellent Investment for Minor Remodels in Midrange Homes; Not a Good Investment for Major Remodels in Midrange and Upscale Homes

Kitchens are the heart of the home for many families, so buyers are going to want a kitchen that meets their needs. If your kitchen needs a little updating, you might consider a minor remodel, which could include replacing cabinet fronts with something more modern, replacing some appliances and hardware, installing a new sink and faucet, and painting the room. This type of minor kitchen remodel in a midrange home may cost an average of $25,765, according to Cost vs. Value Report data. The resale value of this project averages $20,952, which means your ROI would be 81.3%.

A major kitchen renovation in a midrange home would cost $74,477 and have a resale value of 48,533, which makes the ROI only 65.2%. The ROI is even lower for a major kitchen remodel in an upscale home, which would cost $147,153, have a resale value of 81,964, and an ROI of 55.7%.


Good Investment for Midrange Homes; Not a Good Investment for Upscale Homes and Universal Design

A typical bathroom renovation might include replacing fixtures, installing a new tub and ceramic tile, and installing a solid-surface vanity counter with a sink that is integrated. In the Sacramento area, this type of project would cost $24,513, and the ROI would be 75.1%.

With more high-end features, such as a frameless glass shower enclosure, body-spray fixtures, stone countertops with double sinks, and custom cabinetry, a bathroom remodel in an upscale home would cost $75,168, and the ROI would be 57.8%. 

Older buyers may look for specific features in bathrooms, including wheelchair accessibility, elongated toilet bowls, a walk-in shower, and fixtures and handles that are easily accessible. This type of design plan is referred to as Universal Design. If you decide to update your bathroom with a Universal Design in mind, the project will cost you about $38,584, and the ROI will be 60.8%.

Bathroom Additions

Not a Good Investment

If you are thinking about doing a complete bathroom addition, rather than remodeling an existing one, the cost will be greater, but that doesn’t mean you will get more of your money back when you sell your home. For a midrange addition, the cost would be $57,766, and the ROI would be 61.8, and for an upscale addition, the cost would be 103,655, and the ROI would be 60.4%.

Master Suite Additions

The Worst Investment

Many older homes lack master suites completely and instead have master bedrooms with shared bathrooms down the hall. The typical buyer in today’s market wants the convenience of a bathroom attached to their master bedroom. If your home doesn’t have a master suite, and you’re thinking of building an addition to include one, the cost is something to consider as additions can be expensive.

For a typical midrange home, a master suite addition may include a walk-in closet, a double vanity with a solid surface countertop, a freestanding tub and a separate shower, and fresh paint. It would cost $157,934, and the ROI would be 55.6%. 

For an upscale home, a master suite addition may include a larger sleeping area, a sitting area, a larger walk-in closet with dressing area, a walk-in shower with a dual-shower system, custom cabinetry and built-ins, a bar sink and refrigerator, and a high-end gas fireplace. The cost would be $323,847, and the ROI would only be 43.8%. While having a master suite may be attractive to buyers and help your home sell faster, you may lose money by adding one on.

Window Replacement

Excellent Investment

Buyers like the idea of energy-efficient homes, so if your windows are old and inefficient, you may want to have new ones installed. When it comes to window selection, wood windows bring a slightly higher ROI than vinyl ones. Vinyl windows may be available with a custom-color exterior finish, and can be suited for many homes. Vinyl windows have an ROI of 84%. Wood windows may be stained to match the hardwood inside the home, and exterior finishes include custom-color aluminum cladding. Wood windows have an ROI of 86.9%.

Roofing Replacement

Good Investment for Asphalt; Not a Good Investment for Metal

The Cost vs. Value Report studied the cost of roofing replacement using asphalt shingles and metal roofing material. Asphalt shingles are a little more than half the cost of metal roofing, and the ROI for asphalt shingles is 77.3%, making them an ideal choice for many homes.

If you like the modern, contemporary look of a metal roof and think it may be a better fit for your home, be prepared to pay quite a bit more, and if you do decide to replace your existing roof with a metal one, you should expect to see an ROI of 58%.

Deck Addition

Good Investment

A backyard deck can do a lot for a home’s aesthetic value. Who doesn’t like the idea of having BBQs and gathering with friends and family out in the backyard and relaxing on a spacious deck? Consider your budget when choosing material for your deck, as the cost varies a bit between wood and composite materials.

Backyard Patio

Not a Good Investment

A deck made with wood is cheaper than one made of composite material, and the ROI is higher. A wood deck may cost $16,704, and the ROI would be 78.8%, while a composite deck may cost $22,574, and the ROI would be 76.4%.


Excellent Investment

Replacing siding is one remodeling project that makes a huge difference in the look and curb appeal of your home. New siding can instantly make an older home look fresh and updated. And the good news is that siding replacement generally provides an ROI of 89.6%.

Manufacture Stone Veneer

Excellent Investment

Manufactured stone veneer looks and feels like real natural stone because it is made from molds using natural stones and colored with realistic, natural colors. Installing manufactured stone veneer on the exterior of your home brings an ROI of 112.5%, making this one of the most financially beneficial remodeling projects for those planning to sell their homes.

Entry Door replacement

Good Investment

Your entry door is one of the first things buyers see when approaching your home, so it’s important to make sure it’s in great condition. Replacing an old entry door with a 20-gauge steel unit may cost $2,032 and have an ROI of 72.7%. It’s well worth the money if your entry door isn’t in the best condition.

Grand Entrance

Excellent Investment

If you really want your home to get noticed, you might consider replacing an existing entry door with a brand new grand entrance. If you currently have a standard-sized entry door, this would include widening and reframing the opening to make room for a fiberglass unit with sidelights and decorative half-glass.  These grand entrances may also include wider casings made from hardwood and stained to match the new door. The cost to create this grand entrance may be $9,936, and the ROI would be 92.5%, making it an excellent choice to get your home ready to sell.

Garage Door Replacement

The Best Investment

If everything about your house looks amazing from the street, except for that garage door that is weathered, dented, or on its last legs, it’s the garage door that buyers will notice. Regardless of how great the rest of your house looks, a bad garage door may ruin your home’s curb appeal. The typical 16×7 ft., four-section garage door costs $3,836 to replace with a door that includes heavy-duty, galvanized steel tracks, and the ROI is a stunning 134.2%! Out of all the projects in the Cost vs. Value Report, this one had the highest ROI, and it is one of the things buyers will notice before they get inside your home, so it’s important to make sure your garage door looks fabulous.

What Does This Mean for You?

As you look over your home, think about ways you can make it appeal to more potential buyers. Not everyone has the same taste, but some basic things tend to draw buyers, such as neutral carpets and paint, great curb appeal, and updated kitchens and bathrooms. 

As you think about this, you may want to make a list of renovations to address. Maybe your house needs new paint, new carpet, or new countertops in the kitchen. In some cases, you may want to do a more thorough remodeling job, such as completely remodeling a kitchen or bathroom.                                 

When deciding how much work you should put into your home before selling it, you should determine what your budget is so you know how much you have to spend, then you can select the improvements you think will make your home as attractive as possible to buyers. With many home remodeling projects, you won’t necessarily get back the money you put into them, but those improvements may help you sell your house by making it more desirable to buyers.  

There are a lot of moving parts in the process of preparing your home for sale, and it may seem overwhelming. But if you consider what buyers are looking for, examine your home with a critical eye, and determine your budget for updates, you can make confident decisions about how to make your home as attractive as possible to potential buyers and set yourself up for home selling success.